Dating chanel no 5


Forbes magazine summarized the Wertheimer's dilemma: [it is Pierre Wertheimer's worry] how "a legal fight might illuminate Chanel's wartime activities and wreck her image—and his business". Her earnings would be in the vicinity of twenty-five million dollars a year, making her at the time one of the richest women in the world.



The "pocket flacon" devised to be carried in the purse was introduced in 1934.The first bottle produced in 1919, differed from the Chanel No. The original container had small, delicate, rounded shoulders and was sold only in Chanel boutiques to select clients.In 1924, when "Parfums Chanel" incorporated, the glass proved too thin to sustain shipping and distribution.The price point and container size were developed to appeal to a broader customer base.

It represented an aspirational purchase, to appease the desire for a taste of exclusivity in those who found the cost of the larger bottle prohibitive.

Chanel told her master perfumer, Ernest Beaux, whom she had commissioned to develop a fragrance with modern innovations: "I present my dress collections on the fifth of May, the fifth month of the year and so we will let this sample number five keep the name it has already, it will bring good luck." Chanel envisioned a design that would be an antidote for the over-elaborate, precious fussiness of the crystal fragrance bottles then in fashion popularized by Lalique and Baccarat.